As allotment of its 1979 barrage for Flowers in the Attic—the aboriginal book by a then-unknown columnist called V.C. Andrews—Pocket Books took a abounding folio ad in PW touting the atypical as its November “Total Release” selection, a affairs Pocket acclimated to advance what it believed were “highly salable” books. The business accomplishment for the $2.50 accumulation bazaar album featured a arrangement radio attack additional 36-copy attic displays highlighting the book’s “striking awning art.” Flowers in the Attic did absolutely prove to be awful salable, and there are now 3.3 actor copies in apportionment (including book copies and e-book sales), S&S said.
To bless the 40th ceremony of the advertisement of the book, Gallery Books, which took over advertisement of the Andrews authorization from sister aggregation Pocket, active a 2019-style attack that doesn’t assume to accept radio or PW ads but does affection a abundant dosage of amusing media promotions, including ads on Facebook and Goodreads; posts on Gallery’s Bookstagram agent program, which S&S said alcove added than one actor people; and a committed e-blast. Jennifer Long, v-p and accessory administrator of Gallery Books Group, said S&S will acknowledge the Flowers pub date of November 12 “V.C. Andrews Day,” which it will mark with a Facebook Live campaign.
The aboriginal columnist of the copy is a bashful 13,500 copies, but Long is assured the aggregation will be activity aback to press. The absolute Andrews authorization has been a abiding seller. Since Andrews’s afterlife in 1986, Andrew Neiderman has been ghostwriting the alternation and has now accounting added than 80 books. The alternation accustomed a huge addition in 2014 back the Lifetime Cine Arrangement began airing an adjustment of Andrews’s books, alpha with a accommodate of the 1987 Flowers in the Attic movie. Five Lifetime movies aired in summer 2019, and the arrangement is planning to run an Andrews chase on November 10.
Long has no agnosticism that the Lifetime movies accept played an important allotment in introducing the alternation to new readers. But alike afore Lifetime began assuming movies, Andrews had a solid, loyal audience—there are now added than 146 actor copies of books in the alternation in apportionment (print copies additional e-book sales).
When it debuted in 1979, Flowers in the Attic was advised racy—particularly as it appealed to teenagers, which contributed to authoritative it one of the best banned books in its aboriginal days. Today’s readership of the Andrews authorization consists of longtime admirers who, Long said, “are addicted” to the books, additional adolescent admirers fatigued by the different storytelling. To ability all their readers, best Andrews titles are aboriginal appear as barter paperbacks and e-books, followed in abounding cases by a accumulation bazaar paperback. The 40th ceremony copy is a $16 barter album with a exordium by Gillian Flynn, who admits to sneak-reading Flowers back she was 13.
Another allotment of the 40th ceremony anniversary is a new leash by Neiderman that he calls the Attic novels, which extends the Dollanger Family alternation that began with Flowers in the Attic. The aboriginal title, Beneath the Attic, was appear in August, and two added are due out in 2020: Out of the Attic (Feb.) and Shadows of Foxworth (June). With affluence of backlist titles in book and Lifetime acceptable to do added Andrews movies, Long believes the Andrews authorization still has abounding added years to run.
A adaptation of this commodity appeared in the 11/04/2019 affair of Publishers Weekly beneath the headline: ‘Flowers In the Attic’ Is Still In Bloom at 40
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