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FTD Companies said Monday it has filed for bankruptcy, accedence to about $200 actor in debt the annual and allowance commitment aggregation took on to buy ProFlowers in 2014. Buying its battling was a move it had hoped would bulwark off industry change.

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At the time of the deal, ProFlowers anon sourced its flowers, acceptance it to action agnate articles for less. Seeing the new archetypal as a threat, FTD acquired ProFlowers. But FTD was clumsy to absolutely accommodate the two companies. Its goals of circumscribed abstruse investments and accumulation business and business teams never absolutely came to fruition.

After the deal, sales began to slip. Sales in its florist business fell by 1% in 2016 over the above-mentioned year. By 2017, that gap widened to 9%.

“While the Debtors struggled to arrange their businesses and apparatus the Provide Acquisition, the floral industry — and customer expectations — connected to evolve,” CEO Scott Levin testified in abstracts filed Monday with the defalcation court.

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New competitors popped up, and Amazon’s Prime associates affairs put burden on all retailers to action quick delivery.

FTD said it has accustomed commitments for up to about $94.5 actor in debtor-possession costs to advice armamentarium its operations during bankruptcy.

It additionally said it has entered into a cardinal of agreements to advertise its businesses.

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It has a accord to advertise ProFlowers and the blow of its North America and Latin America business to an associate of clandestine disinterestedness close Nexus Capital for $95 million.

It additionally awash its Interflora U.K. business, which is not allotment of the Chapter 11 filing, to a accessory of The Wonderful Aggregation for $59.5 million.

It has accustomed absorption from an bearding cardinal broker to access Personal Creations and from Edible Arrangements architect Tariq Farid to access Shari’s Berries.

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At the time of FTD’s defalcation filing, it had almost 872 full-time, part-time, alternate and salaried workers in North America.

The aggregation said in a absolution Monday it will abide to abutment its arrangement for florists as it carries out business as normal.

“The important accomplishments we are demography today are advised to accredit us to abide acknowledging our arrangement of florists and business ally and confined consumers while we assignment to complete the initiatives advancing out of our cardinal review,” Levin said in a statement.

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