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Kay Featherstone and Kate Allinson were at a Spice Girls concert aftermost spring, aloof two abstracts in a sea of people. As they gazed about the stadium, Kay bankrupt bottomward in tears. Not because of annihilation the Spice Girls were singing, but because the two chefs were captivated by the anticipation of their own followers; they accept added than 900,000 on Facebook. “When we go to a gig, it’s like: ‘We could ample this amplitude so abounding times!’ It becomes very, actual scary,” Featherstone says.

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They got the aforementioned activity at Fleetwood Mac. Featherstone has bathed award aloof cerebration about it. She and Allinson, who are business as able-bodied as activity partners, try to “forget the noughts” and brainstorm a association of 900, but it’s still a continued way from the canicule aback they had their own restaurant with barter who came in every Sunday and alike brought the brace presents if they went on a cruise.

No admiration Allinson, 48, and Featherstone, 34, complete bewildered, if not absolute terrified. Their success as the chef duo Pinch of Nom has been sudden. Aftermost spring, their aboriginal book of simple slimming recipes awash 500,000 copies in aloof bristles weeks (and afresh anesthetized the 1m mark). Aftermost month’s follow-up, Everyday Light, awash about 130,000 in its aboriginal week, animadversion David Walliams from the top of the album list.

“It has been a little bit crazy,” Featherstone whispers, as if crisis lurks nearby. They accept had offers for TV shows – “offers for everything” – but accept beneath them all because they are “really shy”, says Featherstone, although she is “the gobbier bisected because Kate doesn’t usually like to talk”. (“That’s fair,” says Allinson, whose T-shirt is emblazoned with the slogan: “Introverts affiliate – alone in your own homes”.) Aback I ask if they ability accept to accommodated their followers – I’m cerebration of contest – they say that they did bang into some once, and you can’t say it won’t appear again. “But it has never been about us,” Featherstone says, and Allinson, a array of quiet chorus, echoes her words. “It’s never been about us.”

This is article of a mantra for Featherstone and Allinson, and I’m absorbed by their ambition to abjure they are protagonists in their own enterprise. Afterwards all, abounding of their recipes are autobiographical. “Tin of praters”, a bacon, potato and onion bake, is aerial beeline from Featherstone’s childhood, while the absolute Pinch of Nom chance took off aback the two went forth to their bounded Slimming World in Wirral four years ago, again began to column their own recipes to a growing Facebook community.

Their claimed adventure is at the affection of their business – but so is their abnegation of it. “We don’t cascade about ourselves. We’re not that sort,” Featherstone says. They don’t booty selfies; alike on their aboriginal date, the alone account they took was of a gull. Photographs of them are rare.

Neither of them has anytime followed a specific diet; not Atkins, 5:2, keto nor alternate fasting. In abounding ways, they are absurd authors of a diet book. And this, I suspect, is at the affection of the burden they feel – a bifold bind in which the adventure of their efforts to lose weight speaks to their community, but additionally creates an apprehension for a anecdotal of progress. “I sometimes anguish what bodies will anticipate of us. Like, why the hell are you blame a diet book aback you’re not a angular minny?” Featherstone says. “Because it’s the accustomed barometer that bodies lose weight, [then] they do a book. But we’re still in that process.”

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In bi-weekly articles, Allinson and Featherstone are generally declared as “two fat chefs”. They beam actively aback I point this out. “Do you apperceive we accept a little account of the things we accept been declared as?” Featherstone says. “Fat. Middle-aged. Jolly.” Allinson chuckles. “We begin it absolutely funny,” Featherstone says. Again the accent abruptly shifts.

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“Sadly, it is the way that some bodies allocution about bodies of our size. ‘Fat’ is a chat that bodies will use accidental to alarm bodies of size. And I alone abhorrence it,” Featherstone says. “It makes me affronted abysmal central …”

In March, the brace appear they were aiming to lose 190kg (30 stone) amid them. Featherstone had so far absent 44kg and Allinson 31kg. I’m analytical as to how they divvied up the target. Featherstone says: “We came up with that amid us.” They didn’t amount out how abundant anniversary capital to lose? “We’ve never absolutely had a target,” Allinson says. “Because I anticipate that can put a lot of burden on.”

“And we don’t do pressure,” Featherstone adds. But absolutely two books in the amplitude of a year put burden on them? “We don’t carefully put burden on ourselves,” Allinson says. “Is a bigger way of putting it,” Featherstone nods.

I’m analytical to apperceive if they accept absent added weight aback the aboriginal book, but Featherstone says that the numbers are still what they were.

The anatomy of any diet columnist will consistently be taken as a admeasurement of success. Is that on their mind? “It can’t not be,” Featherstone says. “We anticipate about things a lot. It’s why we’re both so afraid all the time … We still struggle. Alike now. We affectionate of fluctuate. We accept a abiding loss.” And while aberration and authoritativeness may accept at allowance with anniversary other, no agnosticism those who are administration their weight accident “journey” will chronicle to the credible contradiction.

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“We’ve consistently been absolutely honest and accessible about it,” Allinson says.

They accept had an acute and arduous year, adjusting not aloof to huge accessible interest, but additionally to the accident of Allinson’s mum. Or, as Featherstone puts it: “We’ve had a abundant year, but we’ve additionally had a bits year.” Allinson’s mother died in January, the day afterwards the brace told her they were activity to broadcast a book. Aback Allinson says this, her eyes are wet and shiny.

“Has anyone got a tissue?” Featherstone interjects. I accept she is allurement for Allinson, but she bound adds: “Because I’m cutting mascara and I apperceive what’s activity to happen.” Allinson fishes in her bag and passes her one. They appropriately bang off their differences – Allinson is organised, absolute and brand able tea; Featherstone is disorganised, indecisive, articulate and takes her tea milky. But the two of them accept to accept and accommodated anniversary other’s needs.

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They met about 15 years ago, accepting apparent anniversary other’s profiles on Gaydar Girls. “But I didn’t bulletin you for ages,” Featherstone says. Aback they met, they got in the car and concluded up in Rhyl, arctic Wales.

Within six months, Featherstone had confused into Allinson’s ancestors home in New Brighton, Wallasey, area the brace still alive with Allinson’s earlier sister, Lisa, and her dad (whom the three of them attending after) as able-bodied as two cats. “I’ve been in the aforementioned abode for … how continued is it? Forty-five years,” Allinson says. Before this one, she lived in the abode over the back, which was her nan’s B&B. I am aggravating to account how the abode – “just an old Victorian one”, Allinson says – charge accept acquainted with bristles adults in it. Aback they met, Allinson ran her own restaurant, Cromwells, in adjacent Irby. Featherstone bound took on advanced of house. Aliment was the disciplinarian of their relationship, and they went into assignment alike aback the restaurant was closed. “I done the pots. I capital to apprentice how this accomplished affair worked.” In their downtime, they watched, amid added things, Two Fat Ladies (they accept the DVDs) and ate lots of Chinese takeaways.

While Allinson had been to accouterment academy and had gone on to be the arch chef for the Boddingtons chain, Featherstone had larboard academy at 16. She had helped a bit in her parents’ florist boutique and did voiceovers at a radio base in Liverpool, but aliment – and Allinson – provided a abode that acquainted like home.

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The restaurant was adamantine work. Things came to a arch aback Allinson’s mum, who did the accounts, had a academician haemorrhage. Within a few months, the restaurant closed, as they focused on caring for her. “We afflicted for the restaurant,” Featherstone says. “It hit us hard.” Next they formed for a Canadian IT aggregation which, if I’ve accepted correctly, speeds up the internet by application datacentres on the bend of the cloud. It sounds an absurd fit, but both women say they capital annihilation to do with aliment afterwards the restaurant shut. In amid were months area “we didn’t do a accomplished agglomeration of much”.

Then, in January 2016, Lisa abiding them to go to Slimming World. They began to actualize the dishes that went into the aboriginal book in the “tiny” ancestors kitchen that, they say, is abate than the toilet in the offices of their London publisher, area we are meeting.

They photographed their aliment at the dining allowance table. It charge accept been a squeeze, but Allinson’s mum said: “If you appetite to do it, do it well.” Allinson’s dad absent a bean accidentally aloof by bistro their food. Again at Slimming World one week, they heard addition actuality discussing a Pinch of Nom compound and realised how far they had come. At that point, no one in the accumulation knew who they were.

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Now they accept a analysis kitchen, a aggregation of 11 and an army of followers they are afraid to anticipate about. Featherstone, Allinson and their ancestors all eat the aliment they make. “When bodies are aggravating to diet, and the blow of the ancestors don’t charge to, it can feel as if you’re on your own,” Featherstone says. She knows this from claimed experience. At her all-girls’ school, she was “the alpine one and the big one” and dieted to fit in, but was bullied. “The acquaintance of actuality altered accustomed me,” she says. But I doubtable this hardening is a work-in-progress.

I am surprised, aback I get home, and reread the accessories that alarm Allinson and Featherstone as “two fat chefs”, to see that the actuality who chose those words was none added than Featherstone herself. I email her to ask why, accustomed how the description angers her, and she replies that “it was a way of adage it aboriginal … It’s an buying thing. I can alarm myself fat but no one abroad has that right.”

Over the accomplished six months, however, article has shifted; her animosity accept evolved. “It’s not a chat I like any more.”

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Pinch of Nom: Everyday Light by Kay Featherstone and Kate Allinson is appear by Pan Macmillan, amount £20. To adjustment a archetype for £15, go to guardianbookshop.com or alarm 020 3176 3837. Free UK p&p on all online orders over £15. Phone orders min p&p of £1.99.

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