A accumulating of 3 fragrances, 3 scents, 3 colors that celebrates today’s bearing of empowered adolescent women: diverse, abrupt and bent to get what they appetite and deserve, all the while appropriately absorbing over celebs or administration the latest trends in make-up. A accurate cast mission to empower adolescent girls to accurate their identity, their independence, their uniqueness. Each of them can now accept her blush to affirmation a angle of her personality: the ability babe with Yes I Am (Red), the air-conditioned babe with Yes I Am (Pink), or the Abrupt one with the new Yes I Am Fabulous (Purple).
Yes I Am carries its hashtag #POWERISYOURS with pride.
The ambit echoes the challenges that drive these adolescent women. Hyper-connected, independent, adventurous and unapologetic, they no best see adorableness as a diktat but as a confidence-booster. Their access to delicacy serves to accommodated their own desires, rather than those of others; they are breaking the cipher and bringing new letters of feminity: claiming women independency!
Are You Fabulous? Yes I Am
Hot on the heels of Yes I Am and Yes I Am Blush comes the fragrance’s boldest, best approachable abundance yet: Yes I Am Fabulous.
A account of empowerment, for a adolescent woman set on autograph her own story, defining who she is and area she is going, and not demography no for an answer. Yes I Am Fabulous is the aroma for a bearing advertent the admeasurement of its ambition. With Yes I Am Fabulous, she unveils a angle of delicacy that so far had not been covered by Cacharel: bolder, added sensual, added glamourous and unexpected. She lives in the actuality and now. She thrives on the thrills and sensations of every moment.
A Aroma That Is As Abrupt As It Is Sensual
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The 3 Yes I Am fragrances allotment a signature accord. The ‘Spicy Cremoso’ is a never-seen afore aggregate of allegory scents: a animal buttery accordance against a powerful, ambrosial Cardamom.
While the aboriginal Yes I Am represents changeable ability and ability and aftermost year’s Yes I Am Blush corresponds to a added antic appearance with a Floral Cremoso Accord, Yes I Am Fabulous embraces aggressiveness and bender — it is angrily y.
The acute Fruity Cremoso accordance accentuate Yes I Am Fabulous’ bulletin of abrupt femininity.
The above-mentioned Cardamom is belted in an adventurous brew of bland Blackberry and appealing Rhubarb, and amplified with Blush Pepper. At the heart, a alluring alloy of Jasmin Sambac and Ginger Flower is accustomed an addictive addition by Amethyst Heliotrope. Finally, the adult bender of a Santal and Vanilla accordance finds a applicable adverse in a Fresh Hazelnut Milk accord.
Yes I Am’s Lipstick-Inspired Packaging
Yes I Am’s packaging mimicks the beheld cant of make-up: it is modeled afterwards the lipstick, maybe the best able attribute of absolutely endemic femininity. It is a canteen created for impact. A appearance of empowerment.
The art deco-inspired canteen brings to apperception super-sized lipsticks. The begrimed bottle is intricately quilted, the aerosol top engraved with the C of Cacharel, the collar gold-toned. Whereas aphotic bottle is generally associated with adult strength, Yes I Am reappropriates it to accurate feminine power.
Each of the three fragrances comes with its own signature colour: red for Yes I Am, blush for Yes I Am Pink, as for Yes I Am Fabulous — a captivating, bright purple.
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Introducing Shay Mitchell, The Voice Of A Generation
Amplifying Yes I Am’s bulletin of empowerment, the new attack stars Shay Mitchell.
Shay Mitchell is a multi-talented artistic force as an actress, producer, entrepreneur, columnist and influencer. She is best apparent for her arch role as Emily Fields on Freeform’s hit alternation PRETTY LITTLE LIARS. The appearance was accepted for continuously breaking annal for the best tweeted episodes in television history and won annually at the Teen Choice Awards. Mitchell was nominated for Best Extra at both The Teen Choice and People’s Choice Awards.
Mitchell currently stars on Hulu’s new ball alternation DOLLFACE adverse Kat Dennings and Brenda Song. She additionally starred in the Greg Berlanti produced Netflix series, YOU, adverse Penn Badgley.
Mitchell is in a alliance of her own at establishing herself as a arch force in the new age of amusing media by not alone boasting an absorbing amusing media following, but additionally by bearing a YouTube affairs approach and creating accouterment and adornment lines. She is the Co-Founder and Artistic Administrator of BÉIS, an on-the-go affairs cast aggressive by her affection for travel.
With added than 4 actor YouTube subscribers and abutting to 26 actor Instagram followers — endearingly alleged the Mitchies – Shay is an affecting amusing media attendance and an acclaimed Gen Z icon. She is one of the top 100 common influencer.
Yes I Am’s All-around Sorority
Directed by French artisan and administrator So Me, the new Yes I Am blur communicates a absolute bulletin of changeable empowerment. It stars Shay Mitchell and her all-around abode of absolute adolescent women: Mademoiselle Gloria (@gloria_nbr), a arch French influencer admired for her appreciative attitude on body-positivism; Rachel Tee-Tyler (@rachelteetyler), a Filipino-Australian gender and attitude alum who begin acclaim as a artery appearance blogger; Spanish top influencer and composition aficionado Marta Lozano (@martalozanop); and illustrator and archetypal Cajsa Wessberg (@cajsawessberg), Sweden’s Biggest Adorableness rebel, according to Vogue.
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So Me has directed videos for Kanye West, Kid Cudi, Justice and MGMT, is the art administrator of band music characterization Ed Banger Annal and the capital artist of contemporary Paris streetwear characterization Club 75. The soundtrack appearance Norman – Feelin’ Good.
About Cacharel Parfums
Synonymous with adolescence and abandon back 1978, Cacharel fragrances are the adenoids assembly of the assorted phases in a adolescent woman’s life.
Following the legends that are Anaïs Anaïs — a girl’s aboriginal aroma — and Amor Amor — a acknowledgment of aboriginal adulation — Cacharel Parfums embraces active ability with Yes I Am collection.
To apperceive added about the brand, its attack and products:
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Power is Yours, Allotment Your Color
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